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Marketing and Promotion

  • Promotion is essentially raising customer awareness of a product or brand, generating sales, and creating brand loyalty.  It is one of the four basic elements of marketing in the marketing mix which includes the four Ps: price, product promotion and place.
  • Promotions are also common during live interactions between customers and salespeople, encouraging the purchase of additional products.  Ultimately, the goal of any promotional marketing campaign is to raise awareness about a product or increase its appeal.
  • The key difference between marketing and promotion therefore is the fact that promotion is a part of a company’s overall marketing.